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Search Engine Placement . . .

Pay Per Click Campaigns - Set-up and Management

Quality and Quantity are the key to bringing highly targeted and pre-qualified visitors to your website.

• Quality means, EllipsisWeb will set up a pay per click campaign with the search terms that describe more closely the products and services you offer. As a result, we can bring targeted and pre-qualified potentials to your website.
• Quantity means, we’ll expand your pay per click campaign to include many variations of possible searches for your website’s business focus - while keeping your average cost per click low and staying within your set budget.
• A balance of Quality and Quantity is the key to creating a pay per click campaign that will raise your exposure across the Web and create a wider range of highly targeted possibilities for the searchers seeking your services.

Search engine placement - insight into the Process:

It is crucial to do the intensive research necessary before developing a pay per click campaign in Yahoo Search Marketing (Overture) and Adwords. This marketing analysis is used not only to find the broad range of search phrases that connect to your business, but reducing this list of terms to those that are actually being used every day through the search engines.

The balance lies in the gray area between those search terms that are broad-based and can bring in much traffic with little return, and those that are more specific to your products and services, yet bring in high traffic from many directions - to raise the number of pre-qualified buyers that will visit your site.

With Pay Per Click Campaigns, the problem with generalized search terms is more about ongoing out-of-pocket expenses. Broad-based terms can be very expensive in the cost per click you’re paying for each visitor. The result can be a lot of poorly targeted incoming traffic, coupled with an extremely low ROI (return on investment).

The key with an Overture (Yahoo Search Marketing) or Adwords campaign is to do the research to find a broad range of less costly, yet highly targeted, search phrases that will result in both a lower average cost per click (more traffic for your budget) and a higher level of interest (pre-qualified visitors) with those who do click through to your site.

EllipsisWeb . . . can design Pay Per Click campaigns that fit the needs and profile of your business. We’ll focus the campaign on the precise search terms that are determined through our marketing analysis to both target your products and services and are actually being used extensively by searchers on the Web.