SEO

PPC

ROI

Home

Portfolio

Our Role

Working
With You

Online
Marketing

Marketing
Options

Graphic Design

eCommerce

Pricing

Contact Us
to get started

Sitemap

About >> Website Page Optimizations

Quality and Quantity are the key to bringing highly targeted and pre-qualified visitors to your website.

• Quality means, EllipsisWeb will focus an optimization campaign on the search terms that describe more closely the products and services you offer. As a result, we bring targeted, pre-qualified potentials to your website.
• Quantity means, we’ll expand your campaigns to include comprehensive variations on your website’s primary focus - creating a wider range of attraction to the search engines indexing your website as well as to searchers seeking your services.
• A balance of Quality and Quantity is the key to creating individualized page themes that will raise your relevancy weight (respect) with both the search engines and with your potential customers and clients.

EllipsisWeb can design a website optimization campaign that fits the needs and profile of your business. We’ll focus the campaign on the precise search terms that are determined through our marketing analysis and research to both target your products and services and cull this list to those that are actually being used extensively by searchers on the Web.

A little insight into the Process:

At EllipsisWeb our website optimization process is hands-on and customized to meet the needs of your specific business profile. We remain informed of the latest practices and techniques - both proven and experimental - for staying ahead of the curve on an ever-changing field of rules and regulations layed down by the major search engines (Google, Yahoo and MSN) - as they strive to gain an edge in offering the most relevant content to their millions of daily users.

It is crucial to do the intensive research necessary before implementing the optimizations throughout your website. This marketing analysis can require (in many cases) more time than is required to build and implement the campaign itself. It requires not only finding the broad range of search phrases that connect to your business, but reducing this list to those that are actually being used every day as search engine queries.

EllipsisWeb will alway resist the temptation to go after search engine placement for keyword phrases that are too generalized, broad-based and not specific enough to your business. The problems inherent in these high-quantity, low-yield search terms can vary from campaign to campaign.

In General We Strive for the Specific:

The problem here with attempting to gain high rankings with broad-based search terms is in their competitive nature and low-percentage results. Not only is it difficult to gain top 10 positioning on a broad-based word or phrase, but the benefit of achieving this is of questionable benefit to your business.

If your business specializes in a specific niche within a much broader industry and you spend your time and money trying to focus your most important page(s) on the most generalized search terms, you’re missing the opportunity to bring in traffic from those who already know (and are searching for) exactly what they want... and exactly what you have to offer them.

These are the targeted visitors we feel are pre-qualified when they arrive at your website and those we’ll focus your marketing campaign on.