About Search Engine Placement - strategies and process - better search engine placement through SEO web page optimizations

Quality means, EllipsisWeb will focus an optimization campaign on the search terms that describe more closely the products and services you offer. As a result, we bring targeted, pre-qualified potentials to your website.
Quantity means, we’ll expand your campaigns to include comprehensive variations on your website’s primary focus - creating a wider range of attraction to the search engines indexing your website as well as to searchers seeking your services.
A balance of Quality and Quantity is the key to creating individualized page themes that will raise your relevancy weight (respect) with both the search engines and with your potential customers and clients.

EllipsisWeb can design a website optimization campaign that fits the needs and profile of your business. We’ll focus the campaign on the precise search terms that are determined through our marketing analysis and research to both target your products and services and cull this list to those that are actually being used extensively by searchers on the Web.

A little insight into the Process:

At EllipsisWeb our website optimization process is hands-on and customized to meet the needs of your specific business profile. We remain informed of the latest practices and techniques - both proven and experimental - for staying ahead of the curve on an ever-changing field of rules and regulations layed down by the major search engines (Google, Yahoo and MSN) - as they strive to gain an edge in offering the most relevant content to their millions of daily users.

It is crucial to do the intensive research necessary before implementing the optimizations throughout your website. This marketing analysis can require (in many cases) more time than is required to build and implement the campaign itself. It requires not only finding the broad range of search phrases that connect to your business, but reducing this list to those that are actually being used every day as search engine queries.

EllipsisWeb will alway resist the temptation to go after search engine placement for keyword phrases that are too generalized, broad-based and not specific enough to your business. The problems inherent in these high-quantity, low-yield search terms can vary from campaign to campaign.

In General We Strive for the Specific:

The problem here with attempting to gain high rankings with broad-based search terms is in their competitive nature and low-percentage results. Not only is it difficult to gain top 10 positioning on a broad-based word or phrase, but the benefit of achieving this is of questionable benefit to your business.

As an example...
Let’s look at a travel business that offers trips to sailing destinations around the world. As a small niche within the travel industry, this company may at first want to focus their marketing on the word “travel”. If they managed to gain a top 10 or 20 listing the search term "travel", they would probably draw thousands of visitors to their website each month. The problem is, most (and I mean, almost all) of this traffic would be clicking the ‘back button’ and returning to their search results the moment they saw that this site is not what they had in mind for their travels.

If your business specializes in a specific niche within a much broader industry and you spend your time and money trying to focus your most important page(s) on the most generalized search terms, you’re missing the opportunity to bring in traffic from those who already know (and are searching for) exactly what they want... and exactly what you have to offer them.

These are the targeted visitors we feel are pre-qualified when they arrive at your website and those we’ll focus your marketing campaign on.

You can Email us to get started . . .
or call: (505) 243.7510 - 10am - 6pm MST
And we can arrange a phone meeting.

Learn about website marketing . . .