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The Increasing Difficulties in Getting Your New Website found by the Search Engines.
Or read on, about the 'aging delay' itself. A little about Google’s ‘Aging Delay’ It has now become clear that Google's aging delay - by most estimates, 6-8 months before new sites are assigned a page ranking and given full relevancy within Google results - has been implemented to counter the wide-spread practice of buying links for artificial link inflation. This is the common practice of stuffing the ballot box through incoming link strategies in order to raise link popularity and PageRank scores with Google. While these practices are neither unethical or illegal, they are incessant, and are considered to be a form of 'gaming the engines'. These practices are being countered by Google for the express purpose of keeping new, and in many cases, immature websites (as well as fly-by-night scam sites) from rapidly climbing to the top of the search results before they’ve, well... grown up a little. Google’s new “aging delay” places them once again at the leading edge of both Web industry innovation and website owner frustration. To add to this latest dilemma - to be creatively countered by SEO specialist and do-it-yourself website owners alike - it is widely expected that the other major search results providers (Yahoo and MSN) will sooner-than-later follow suit in one form or another. EllipsisWeb has developed a set of strategies for ‘new websites’ to follow as a way to prepare for this "Google phenomenon". We consider these to be sound practices to use in order to help your website show in Google’s (and other) search results as soon as possible - following the full and complete launch of your website. Contact
us for consulting services over what you can do about the Google
aging delay,
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