PPC ROI |
Contact
Us
|
How to Get Your New Website found by the Search Engines
Learn how to prepare your new website...
We consider these to be sound practices to use in order to help your newly developed website show in Google’s (and other) search results as soon as possible - following the full and complete launch of your website. and the game goes on . . . Pre-launch Strategies for New Websites Host > Domain > Brochure When developing your new website, it now becomes essential to follow these 3 simple, yet effective steps toward minimizing the affects of the Google aging delay.
Whether your actual website requires 2 months or six months to fully complete and launch, the posting of this brochure will give you a headstart on any aging delays imposed upon your website’s actual launch. Be careful -- The initial brochure should be built with enough search engine optimization to be fully compliant with what the search engines are looking for when indexing a website. If you attempt to build a quicky brochure to serve this prupose, there’s a strong possibility that Google and others will pass right over you without indexing your site - negating the purpose of the brochure to begin with. Next step: Incoming Links Google weighs the maturity and page rank of inbound links and not the new site itself. Newly posted websites are being completely shut out of the Google SERPs (Search Engine Results Pages) as a consequence of all incoming links to a new website being, themselves, new or of insufficient page rank. Because of this it becomes important that, once the above brochure is built and posted, you begin a campaign to acquire incoming links to your initial brochure. All the more reason to make certain that the brochure you build is well-built and worth it for someone to visit. The idea behind the above strategies is that when your actual website is complete and launched you’ll have already added maturity toward Google’s aging delay. Another up-side to implementing the above strategies is, the more thought you put into this initial brochure the more likely it is that you’ll actually gain some business through it as you’re waiting for your actual website to be completed. Bringing
traffic while you wait: Once the work is complete and your website has been launched, Pay Per Click campaigns (PPC) can often be the best solution to jumpstart a new website waiting to acquire placement in the search engines, as well as an already existing site that has struggled to find good positioning. Whether you choose to run these campaigns for only 6-12 months (to jump-start your website traffic) or continue them as a supplement to the traffic your site receives through the organic SERPs, the results can be affordable and bring in a strong ROI (Return On Investment). These campaigns offer a means of jumping to the top of the listings on a wider range of search phrases that are more relevant to the services you offer. These highly targeted campaigns can connect you and your services with searchers who already know what they want and are searching for what you have to offer - bringing pre-qualified buyers directly to any specific page on your website. It has become increasingly clear over the years that ‘pay per click’ advertising is a necessary aspect of the total strategy marketing of your website. With the entrance of the Google aging delay, these types of campaigns become even more important for the serious online business trying to jump-start their newly developed website into the ongoing mix of the Web. Contact
us for consulting services over what you can do about the
aging delay,
|
|||||||
| ©
1997 - present, EllipsisWeb . . . e/ EllipsisWeb . . . p/ (505) 243.7510 ABQ, NM |
|
|
