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Yahoo Search Marketing . . . Google Adwords

Pay Per Click Campaigns - Set-up and Management

Wondering about the cost-effectiveness of purchasing keyword search terms? The practice is a constant among Internet retailers. These online merchants rely heavily on establishing a strong PPC presence across the Web.

The purchase of pay per click (PPC) advertising is not limited to the heavy-hitters. Small to mid-size businesses can find a PPC campaign to be both affordable and effective. A well designed PPC campaign can, in many cases, raise your website's ROI more effectively than organic search engine optimizations. Because of the content-specific targeting capabilities a PPC campaign offers, contextual advertising can give you the ability to grow your customer base with pre-qualified buyers, .

An example of what EllipsisWeb can do for you:
Here are examples of what we've accomplished through a PPC campaign for one of our clients. The website (overall) is drawing over 60,000 unique visitors/month; 130,000 page views/mo:

The business designs and sells specialty travel tours, worldwide.
PPC marketing budget is currently set at $1300/month.
Yahoo Search Marketing (Overture): $1000/mo; Google Adwords:$300/mo.

With Yahoo Search Marketing (Overture):

• YSM's $1000/mo budget is responsible for about 24% of the site's unique visitors (6000 visitors/mo).
• The campaign is using over 400 targeted search terms.
• Average cost/click (CPC) is $.18 - $.20/click.

The YSM campaign is drawing well over 6000 highly targeted visitors to the website each month.

With Google Adwords:

Adwords ($300/mo budget), in this case, is being used to supplement specific trip pages of the website* that may be lagging in traffic and sales.

• Adwords' $300/mo budget is responsible for about 4% of the site's unique visitors.
• The campaign is using over 100 targeted search terms.
• Average cost/click (CPC) is around $.25/click.

The Adwords campaign is drawing around 1000 highly targeted visitors to the website each month.

* Both Overture and Adwords will bring visitors directly to the webpage each search term has been carefully chosen to serve.

EllipsisWeb . . . can design a Pay Per Click campaign that fits the needs and profile of your business. We’ll focus the campaign on the precise search terms that are determined through our research to both target your products and services and are actually being used extensively by searchers on the Web.