Strategic Web Planning and Development
DESIGN | MARKETING | STRATEGY

In Sight on the Web . . .

SEO

PPC

ROI

Home

Portfolio

Our Role

Working
With You

Online
Marketing

Marketing
Options

Graphic Design

eCommerce

Pricing

Contact Us
to get started

Sitemap

SEO Copywriting

Developing Page Themes
. . . Magnetic SEO for Your Website Content

Coupling professional SEO copywriting with the results of a comprehensive marketing analysis is the key to bringing traffic in and keeping customers coming back. A balance between good copy and integration into that copy of the best SEO theme, developed for each page of your website, can create compelling content that becomes magnetic to both humans and search engines.

The content of each page of your website should be accurate about your products and services, concise and compelling - with strong calls to action. But this is not enough without the integration of a well-chosen SEO theme for each page - the key to giving focus to the search engine'sassessment of your page, and bringing needed traffic to your website.

This is where EllipsisWeb’s professional SEO copywriting can work for you.
Once search term research is complete and a theme has been established for each page of your website, we take your own well-thought-through, descriptive content for your products and services and integrate the developed page theme seamlessly into your copy. This must be done in a way that is both human- and robot-friendly for both your visitors and the search engines periodically roaming through the coding of your pages.

The trick is to know what the search engines are looking for and then giving it to them - without taking away from the the needed human touch that is carefully written into your copy. This means integrating the page theme in a way that is not overbearing or redundant, and stopping short of saturating the page with keywords in a way that may appear un-natural to your visitors.

Providing Your Website Content
We understand that providing text content for your website can be a difficult task to fit into the regular rhythm of your day-to-day business. If you find that you can use help with writing your content, we can provide you with our Professional Copywriting Services. We can discuss and agree upon any combination of the following methods in order to prepare and fine-tune your website content:

1. Once your own text content is in place and the website is near completion, our copy writers can assess the website as a whole and offer suggestions on calls to action, impact statements and pull quotes that will catch the eye of your visitors and help keep them engaged with your website.

2. Once you’ve written your text content, and before it is integrated into the website pages, you can pass it on to EllipsisWeb for marketing enhancements, expansion, and fine-tune editing.

3. You can provide EllipsisWeb with all the materials you yourself would be drawing on to create text content for your website, and our copy writers can create your text content from the ground up. These materials may include: business brochures; background articles; press releases; product and service descriptions; mission statement, philosophies; bios; business history; as well as others we can discuss.

4. Our copy writer can also interview you and your staff for additional ideas, and the proper use of your industry-specific, professional and marketable language. This also becomes an opportunity to dig for good stuff you might not think of.

We can discuss the possibility of helping you create content for your website, as well as answer any questions you may have, during your initial free consultation meeting.