Marketing Your Website to the world . . . or your region . . .

   Marketing Your Website to the world . . . or your region . . .


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Website Marketing Options . . .

Marketing Your Business to the World
. . . or your Local / Regional Market

     


Learn More:


Website Marketing

> Marketing Options

SEO >>

Page Optimizations...
About Optimizations...
SEO Copywriting...
Google's 'aging delay'

YSM/Adwords >>
Pay Per Click Campaigns...
About Yahoo Search Marketing (Overture)

Contact by email . . .
or phone:
(505) 243.7510


We feel it is most cost-effective to spread your advertising dollars over a long-term online marketing campaign to attract a focused Web audience.

This allows you to spend a larger percentage of your budget on your website content. In order to keep your website sticky and well traveled. We encourage you to consistently expand your content pages over time - keeping your site content-rich, fully updated and giving your visitors a reason to extend their stay and return time and again over the years.

This idea of website stickiness should be coupled with a steadily increasing flow of content-specific online marketing (pay per click campaigns, incoming links and other options) along with search engine optimizations that are customized to each page - to consistently expand your website's exposure and user-base.

Your Marketing Program can include the following campaigns:

Search Engine Optimization (SEO)

  • Search term research
  • Development of “page themes” based on the above research
  • Search Engine Optimization (SEO) for individual website pages

External Links Campaign

  • A campaign to set up incoming links to your website from directories, industry-specific websites, and other relevant sources.
  • If your business is marketing for local/regional traffic, we would design your campaign around regional directories and other appropriate “local search” resources.

Pay Per Click Options

  • Contextual ads are a cost-effective source for targeted and pre-qualified visitors.
  • We can design campaigns to fit your budget and expand as your business grows.
  • A great way to jump-start your website as other campaigns gain some traction with the search engines.
  • Essential for eCommerce websites, but can also benefit others under the right circumstances.

Social Media Options

  • Various campaigns can be designed around your products and services, and tailored to meet the needs of your business.
  • There are many rising opportunities for marketing your website through the various Social Media websites springing up. Blogs, Social Bookmarking sites (Del.icio.us, Digg, etc.), Viral Video (YouTube, Yahoo, etc.), Photo Sharing (Flickr, Picasa, etc.), Myspace & Facebook all offer developing opportunities.

Local Search Submissions

  • If your business is marketing for local/regional traffic, we would include: submission to Google Maps; Yahoo Local; and MSN Local search engines; and other appropriate “local search” resources.

Ongoing Marketing Program

Marketing is not a one-shot deal when you launch your website. We recommend an ongoing SEM/SEO Marketing Program to ensure continued high-level exposure for your business online. It’s all about a continued search for opportunities within an evolving field of possibilities.

Ongoing marketing should be performed Monthly, or (in some cases) every 3 months (Quarterly), in accordance with the needs of the your website and business. We can agree on a program that can maintain the growth of your website’s traffic and provide expansion of your customer-base – increasingly drawing targeted and pre-qualified potentials to your website – while remaining within a reasonable budget.


You can Email us to get started . . .  
or call: (505) 243.7510 -
10am - 6pm MST
And we can arrange a phone meeting.

Learn about website marketing . . .

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p/ (505) 243.7510
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