We feel it is most cost-effective to spread your online marketing budget over a long-term program that targets more focused website visitors – those who are looking for the products and services you offer.

This allows you to spend a larger percentage of your budget on your website content. In order to keep your website fresh, "sticky" and well traveled. We encourage you to consistently expand your content pages over time - keeping your site content-rich, fully updated and giving your visitors a reason to extend their stay and return time and again over the years.

This idea of website stickiness should be coupled with a steadily increasing flow of content-specific online marketing (Pay Per Click (PPC) campaigns, Incoming Links campaigns and other options), along with anchoring your website with well-researched Search Engine Optimizations (SEO) that are customized to compliment the content of each page.

Our Marketing Packages are designed to be balanced between the realities of your budget and the marketing needs of your website within the competitiveness of your market.

EllipsisWeb provides Custom Marketing Packages based on the following campaigns:

Search Engine Optimization (SEO)

Comprehensive search term research.
Development of individual “page themes” based on the above research.
- The individual "page theme" method serves to consistently expand your website's exposure and user-base - bringing visitors directly to the page they're searching for.
SEO copywriting and metadata integrated into individual website pages.

External Links Campaign

A campaign to set up incoming links to your website from directories, industry-specific websites, and other relevant sources.
If your business is marketing for local/regional traffic, we would design your campaign around regional directories and other appropriate “local search” resources.

Pay Per Click Options

Contextual ads are a cost-effective source for targeted and pre-qualified visitors.
We can design campaigns to fit your budget and expand as your business grows.
A great way to jump-start your website as other campaigns gain some traction with the search engines.
Essential for eCommerce websites, but can also benefit others under the right circumstances, and within the right markets.

Social Media Options

Various campaigns can be designed around your products and services, and tailored to meet the needs of your business. This is all about getting your message out there!
There are many rising opportunities for marketing your website through the various Social Media websites springing up. Blogs, Social Bookmarking sites (Del.icio.us, Digg, etc.), Viral Video (YouTube, Yahoo, etc.), Photo Sharing (Flickr, Picasa, etc.), Myspace & Facebook all offer developing opportunities.

Local Search Submissions

If your business is marketing for local/regional traffic, we would include submission to Google Maps; Yahoo Local; and MSN Local search engines; and other appropriate “local search” resources.

Ongoing Marketing Program

The marketing of your website is an evolving process. EllipsisWeb recommends an ongoing SEM/SEO Marketing Program to ensure continued high-level exposure for your business' website. It’s all about fine-tuning and expanding your initial SEO, while looking for opportunities within an ever-evolving field of possibilities.

Ongoing marketing should be performed Monthly, or (in some cases) every 3 months (Quarterly), in accordance with the needs of the your website and competitiveness of your market. We can agree on a program that can maintain the growth of your website’s traffic and provide expansion of your customer-base – increasingly drawing targeted potentials to your website – while remaining within a reasonable budget.

Learn More About Website Marketing . . .

You can Email us to get started . . .
or call: (505) 243.7510 - 10am - 6pm MST
And we can arrange a phone meeting.

Learn about website marketing . . .

Website Marketing Options . . .

Marketing Your Business Website to the World . . . or your Local / Regional Market

Marketing Your Business Website to the World
. . . or your Local / Regional Market